25 years building demand, channel, and brand programs from zero. At National Ramp, grew total revenue 50% — from $21M to $31.5M — and scaled the marketing-owned channel 175% in four years, directing a $1.5M+ budget and a 550-dealer network along the way.
A short video walkthrough of my background, results, and what I'm looking for next.
I started as a graphic designer — obsessed with craft, composition, and the story a brand tells before a single word is read. That visual instinct didn't disappear when I became a marketing executive. It sharpened into a weapon.
Over 25 years I've built demand, channel, and brand programs from zero — founding The Andrus Group, building an 8-person team there, and, more recently, running an independent fractional marketing practice. At National Ramp, I was hired as the company's first growth marketing leader and grew total revenue 50%, from $21M to $31.5M, while scaling the marketing-owned channel 175% across six business units.
My sweet spot sits at the intersection of demand generation and channel growth: where closed-loop attribution built from scratch scales qualified leads 275%. Where a Meta campaign earns 5:1 ROAS at $0.21 CPV. Where I use Claude daily for research, content, and reporting across every engagement. Where every dollar of spend has a number attached to it.
I'm open to Marketing Director, VP of Marketing, and Head of Marketing roles across manufacturing, SaaS, CPG, and mission-driven organizations — industries where I know the buyer, the channel, and the competitive field cold.
Every campaign, every rebrand, every budget — measured, not assumed.
From founding agencies to directing enterprise marketing — logged in order.
Daily AI-native workflow with Claude for research, content, lead generation, and reporting across every client engagement — architecting HubSpot stacks with lead scoring and closed-loop attribution, and partnering with a nonprofit board to relaunch its brand identity.
Hired as the company's first growth marketing leader; grew total revenue 50% ($21M to $31.5M) and scaled the marketing-owned channel 175% ($4M to $11M) across 6 business units and 8 product lines, directing a $1.5M+ budget with daily P&L reporting to senior leadership.
Directed budget, brand, and go-to-market execution across a 4,000+ SKU catalog — led a brand redesign and the "Turn Life On" tagline via VoC research, and generated $2.5M in trade-show-sourced orders.
Launched a subscription model from zero, generating $1.2M ARR via 36- and 48-month contracts and replacing one-time hardware sales, while running demand generation across 15 global markets for enterprise clients including IKEA, McDonald's, and Disney.
Developed strategy, messaging, and content for "The Army Profession," CAPE's flagship education campaign, producing 700+ multimedia assets and coordinating five global summits and surveys reaching 40,000+ professionals.
Founded and scaled a marketing agency from a solo practice to an 8-person team generating $350K in recurring revenue at 28% net margin and 35% YoY growth, serving 80+ clients across financial, law, manufacturing, healthcare, government, and real estate sectors.
Two and a half decades of tooling up — from the Adobe Suite on day one to AI-driven MarTech today.
Open to Marketing Director, VP of Marketing, and Head of Marketing roles in the NY metro area and remote. Open to manufacturing, SaaS, CPG, and beyond.